Feature: The Needle

See what’s moving The Needle before the numbers make it obvious

Most wholesale businesses only notice a shift once the monthly report confirms it. By then, the change has already happened.

The Needle shows where sales momentum is moving across brands, products, customers, territories, and reps, so managers can see what deserves attention before small shifts become expensive problems.

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Find the movement behind the numbers

Track spikes and drops in brand, product, or customer sales so you can quickly see where performance is strengthening, where it is softening and where follow-up may be needed.

See how buying behaviour is changing

Compare how customers buy across different periods to spot whether changes look seasonal, temporary or part of a longer-term shift.

Turn shifts into better decisions

Use trend data to support better decisions around account follow-up, promotions, product focus, and inventory planning before demand changes become more costly.

How The Needle shows what changed, where, and why it matters

Flexible Filtering

Filter by customer, rep, territory, region, brand, product, or category to isolate where the change is happening and who needs to respond.

See what's moving The Needle in your business

The fastest way to understand The Needle is to see your own customers, products, and sales movement inside Sales Pulse.