Our team and founder
Based in Brisbane, Australia, Sales Pulse was founded and built by Alan Gould, a highly experienced entrepreneur, CTO and Consultant.
Sales Pulse is made up of a product-obsessed team that is deeply aligned with understanding the challenges of sales teams in wholesale supply and distribution.
We’re always interested in hearing from talent who share our passion for problem-solving. To find out about any upcoming opportunities, don’t hesitate to get in touch.
In the beginning
Sales Pulse was born from a challenge of getting more from sales data. We saw B2B sales teams striving to increase distribution to their accounts, while maximising repeat orders, but never quite hitting the mark consistently.
Formerly custom development and integration specialists, we were surprised to see that ERP and CRM systems typically only consider gross order value. We also found that many wholesale and supply companies manage their sales performance by reviewing monthly and weekly sales volumes for each account.
That works fine for a basic evaluation of customer account performance, but it misses the key details behind how we believe in managing B2B customer accounts most effectively - and this is where we found we could help wholesalers and distributors turn every sales rep into a star performer!
Where ERP systems overwhelm sales reps with data and CRM systems underdeliver the insight, Sales Pulse finds a happy medium.
Sales Pulse empowers reps to focus on what matters: spotting opportunities, monitoring progress, fine-tuning sales strategies, and closing repeat sales.
The solution
Sales Pulse provides business owners, sales managers, and sales reps with a straightforward rundown of their entire sales landscape – from lost sales that a single phone call can save, to upsell opportunities ripe for picking.
It measures the value of every sale over time to predict action and deliver impact, turning the data locked away in ERP systems into targeted, insight-led and quantified leads.